Three Hacks to Get Better Results from rates beater Ads
Are you using Instagram to promote your company?
Right now, Instagram advertising is very popular. In 2019, their ad revenue is expected to reach $10 billion. That's a billion without a "b".
Instagram ads generate huge revenue due to the fact that there are more than two million active marketers every month. Brands love to use Instagram because of its visually-focused and stylish nature. Over 80% of rates beater users follow at minimum one brand. 60% of Instagram users see new products and around 200 million people visit at least one brand profile each day. Wow!
This will ensure that you have an audience online who is ready to engage with your brand. It's therefore crucial to create great Instagram ads.
These are three tips to help you run a successful Instagram campaign.
1: Intrigue Your Audience
The greatest selling point for most advertisers is a little mystery. Look for the beauty in everyday things. Advertisements should be challenging to your audience. A demo of your product should be included along with a challenge lasting 60 seconds. If they accept the challenge, you can also add a link to your website that will direct users to purchase your product.
2 - Make Your Ads Look Native
Many of the most successful Instagram ads look nothing like ads. Instagram allows ads to look natural within the user's feed, without you having to control the caption or image.
Your audience will experience the same experience as organic Instagram content if you create creatives that match organic posts. Make sure that your ads look like the content of other rates beater users scrolling through their feeds.
Use high-quality visual content. Make sure to use stunning images and videos for your Instagram videos. This is because Instagram marketing is all based on attention-grabbing visuals.
3: Target Your Dream Audience
Are you looking to get great results with your Instagram ads? Targeting audiences that are compatible with your brand and campaign goals is key.
Instagram's huge growth and many targeting options make it easy to experiment with different ads for different audiences. You should have a targeted persona and a clearly defined targeting strategy. Random testing is a waste of money. You should know who your best audience is for your campaign and you should use specific testing methods in order to increase your audience.